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Making the marketing communication shift in 2021

2020 was a year of transition for everyone. While we were still defining our plans and goals for the year, we were stopped dead in our tracks and forced to adapt to new circumstances. Companies have faced challenges they never imagined they would face. They had to urgently resolve internal organizational problems and be creative…

Successful product launch marketing in 3 steps

You did it! You have used the best of your experience and expert knowledge to design an ingenious product or create a whole new service. Congratulations! Now, how are you going to make your innovation known and understood to the world? Most important, how will you reach your target audience and help them realize that…

5 situations where content marketing makes the difference

After the golden age of advertising as the best way to generate sales, it appears that customers and consumers expect now something different from the brands. Today, we all wish to make conscious choices before buying. We want to inform ourselves about our alternatives. Reading or watching content has become the new normal before making…

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